In partnership with Zac Posen, Google Made w/Code created a dress with hundreds of LED lights as part of his Spring/Summer collection for New York Fashion Week. The project gave girls a moment to shine by allowing them to light up a Zac Posen LED Dress – all through the power of code.


With no paid media, the project received 240 million earned media impressions, while the site logged 802K unique visitors with an average of 16 minutes per visit!